To get the circular economy right, technological and business innovation are only the starting points. We need a change in culture, practice and behaviour to end the notion of “waste” in a world of tightening resource constraints. Is our society ready to divert textiles from residual waste bins, to switch to used or recycled products and to tap into new consumption models?
“Social Fabrics” organises interactive workshops across Europe. We bring citizens together and spark a conversation on the fate of their textiles. What sort of services are they using when they want to get rid of clothes or household textiles? Why do they prefer one method over the other? What sources of information do citizens rely on in making these decisions? What influences the purchasing behaviour to begin with?
The light format, interactive and humorous, enables participants to express their opinions, concerns and experiences in a spontaneous way. They become involved in the design of new solutions for a more circular textiles system, sparking new ideas and reflections on sustainable consumption.
FROM DATA TO DECISION-MAKING
“Social Fabrics” collects and analyses a range of data, translating these into behavioural and perception analytics. They help understand how today’s consumers purchase, use and discard, and which information sources they primarily rely on when doing so.
As a local authority, the analytics help understand how your citizens think, shop, use, reuse and discard – crucial insights to inform your future communication and awareness-raising strategies. The results are equally informative for the larger decision-making process on how residual textiles will be collected and sorted in the near future. They allow to build solid baselines, to set goals and to measure and track progress when implementing new collection systems.
A PROVEN CONCEPT
The workshop format has been carried out in four countries so far – Slovenia, Italy, France and the UK – with more case studies coming up. We integrate the workshop, which takes around one and a half hour, into citizens’ daily schedules, for example during their lunch break at work or school. This format allows for a broad participation.
GET IN TOUCH!
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