Transforming the construction market towards sustainable development is the goal of a series of leading companies joined in the World Business Council on Sustainable Development (WBCSD): among them Lafarge, UTC, Kansai, Sonae Sierra, Bosch and many others. With Prospex, the team of companies developed a concrete vision on what this transformation means and what steps need to be taken to lead the project to success.
The deliberations linked very different players with diverse products, market situations and cultural backgrounds. Supported by Prospex they agreed on launching the WBCSD project as a “wake-up call”, calling for a “net-zero” energy use of buildings by 2050. The project positioned and reconfirmed the companies involved as industry leaders, paving the way for the transformation of the market, the business models and the operational aspects involved.